Brew Guides
How to brew it, method by method
Good coffee is mostly four variables — grind, ratio, water temperature and time — and every brewer is just a different opinion about how to arrange them. What follows is the short, honest version for each method: the numbers that work, the steps in order, and the specific mistake that's probably ruining your cup. No gooseneck cult, no scales-or-die lecture, though we'll admit a scale helps.
Pour-over
The method that hides nothing. A cone, a filter and your own hand controlling the water — which means it rewards good beans and a careful pour, and exposes stale coffee mercilessly. Best single upgrade available to a home drinker.
The brew
- Rinse the filter. Sit it in the cone and pour hot water through it into the mug below, then tip that water out. This kills the papery taste and warms the brewer at the same time.
- Weigh the coffee. For a 12 oz mug that's about 22 g of coffee to 355 g of water. Level the bed with a tap.
- Bloom. Pour just enough water to wet all the grounds — roughly twice the coffee's weight, so about 45 g — and wait 30–45 seconds. It will swell and bubble as trapped carbon dioxide escapes. Fresh coffee blooms dramatically; stale coffee barely moves, which is a free freshness test.
- Pour in stages. Add water in two or three slow spirals from the centre outward, keeping the bed submerged but never letting it flood to the rim. Avoid pouring directly onto the paper.
- Let it draw down. The bed should finish flat and even. Total contact time around three minutes for a single mug.
Where it goes wrong
- Boiling water. Straight off the boil scorches the grounds and pulls bitterness. Take the kettle off and count thirty seconds.
- Skipping the bloom. The CO₂ in fresh coffee physically repels water. Without a bloom you get patchy, uneven extraction and a thin, sour cup.
- Grinding too fine. If the drawdown takes more than about four minutes, your grind is choking the filter. Go coarser before you change anything else.
- Dumping all the water at once. It channels — water tunnels through the path of least resistance and leaves most of the bed barely touched.
French press
Full immersion, metal filter, no paper — so the oils stay in and you get the heaviest, most textured cup of any everyday method. Also the most forgiving, which makes it the right answer for anyone who doesn't want a ritual before coffee.
The brew
- Preheat the carafe. Swirl hot water round it and tip it out. Glass steals a surprising amount of heat from a small brew.
- Add coarse grounds. A standard 34 oz press takes about 60 g of coffee to 900 g of water. A small 12 oz press, about 24 g to 355 g.
- Pour all the water at once and start a timer. Everything should be wet within a few seconds.
- Break the crust at four minutes. A raft of grounds forms on top. Stir it gently with a spoon and most of it sinks.
- Skim, then plunge slowly. Scoop off the foam and floating fines, then press down with steady even pressure. If you're fighting it, your grind is too fine.
- Decant immediately. Pour every last drop into mugs or a carafe. Coffee left sitting on the grounds keeps extracting and turns bitter within minutes.
Where it goes wrong
- Leaving it in the press. The single most common French press mistake. It is not a thermos — the grounds are still in there working.
- Grinding too fine. Fine grounds slip past the mesh and make sludge, and they make plunging a wrestling match. Coarse, always.
- Slamming the plunger. Fast pressure forces fines through the screen and can spray scalding coffee out of the top.
- Blaming the method for the murk. Some sediment is inherent to a metal filter. That's the texture you came for.
AeroPress
A plastic syringe that makes genuinely excellent coffee in ninety seconds and cleans up in ten. It has a fanatical competitive scene and a thousand recipes; this is the one that just works.
The brew (inverted)
- Assemble upside down. Push the plunger about a centimetre into the chamber and stand it plunger-down, so nothing drains while it steeps.
- Add 17 g of coffee to 240 g of water. Pour, give it a gentle stir, and cap it with a rinsed paper filter in the screwed-on basket.
- Steep 90 seconds. Use water around 185 °F for a light roast to keep it sweet rather than sharp; hotter for darker coffee.
- Flip onto your mug in one confident motion — hesitation is what causes spills, not speed.
- Press for 20–30 seconds. Steady, gentle pressure. Stop the moment you hear the hiss of air; pushing past it drags bitterness through.
Where it goes wrong
- Pressing to the hiss and beyond. That last squeeze is where the harsh, over-extracted flavour lives. Stop early.
- Water too hot for light roast. The AeroPress is short-contact and high-pressure; boiling water turns a delicate coffee sour and astringent.
- Espresso grind. It'll clog and turn the press into a workout. Medium-fine, not powder.
- Calling the concentrate espresso. It isn't, and diluting it with hot water into an Americano-style cup is the better drink anyway.
Drip machine
The most-used and least-respected brewer in the country. Most bad drip coffee isn't the machine's fault — it's the dose, and a misunderstanding about what the word "cup" means on the side of the carafe.
The brew
- Learn what your "cups" are. A drip-maker cup is 5 fluid ounces, not 8. A 12-cup pot makes 60 oz — about seven real mugs. Dose for the ounces, not the marketing.
- Weigh the coffee. At 1:16, a full 60 oz pot needs about 111 g of coffee, which is roughly 21 level tablespoons. Most people use half that and then blame the beans.
- Distribute the bed flat. Shake the basket level so water hits all of it evenly instead of drilling a hole through one side.
- Use filtered water. Coffee is 98% water. Heavily chlorinated tap water tastes like heavily chlorinated tap water no matter what you brew in it.
- Get it off the hot plate. Decant into a thermal carafe as soon as it finishes. A warming plate is a slow cooker for coffee and it makes that stewed, acrid diner flavour within twenty minutes.
Where it goes wrong
- The 5 oz cup problem. If you've been dosing a 12-cup pot as though it holds 96 oz, you've been drinking weak coffee for years.
- The hot plate. Twenty minutes on it will ruin a pot that was perfectly good when it finished brewing.
- Never descaling. Scale drops the brew temperature below the range where coffee extracts properly. Run vinegar or descaler through it every couple of months.
- Pre-ground coffee from months ago. No machine on earth can fix that.
Moka pot
The aluminium octagon on half the stovetops in Europe. It brews at around 1:10 under steam pressure, landing somewhere between strong coffee and weak espresso — and it has a reputation for bitterness that comes almost entirely from one fixable mistake.
The brew
- Fill the base with hot water, already boiled, up to just below the safety valve. This is the whole trick — starting cold means the pot sits on the flame far longer and cooks the grounds through the metal.
- Fill the basket level. Heap it and sweep it flat. Do not tamp it; a moka pot is not an espresso machine and tamping chokes it.
- Assemble carefully. The base is hot now, so use a towel. Screw the top on firmly.
- Medium-low heat, lid open. Watch it. Coffee should rise as a steady honey-coloured stream, not a sputtering jet.
- Pull it off when the colour turns pale and it starts to hiss and bubble. Run the base under cold water to stop the extraction dead. That pale, spluttering finish is where the bitterness comes from.
Where it goes wrong
- Starting with cold water. The single biggest cause of bitter moka coffee. Pre-boil, always.
- Cranking the heat. High flame forces water through violently and extracts harshly. Medium-low, patient.
- Tamping the puck. There's no pump here — only steam pressure — and a tamped bed simply blocks it.
- Letting it run dry. Once it splutters, everything coming out is thin and burnt-tasting. Stop it there.
Cold brew
Sixteen hours of patience for a week of easy coffee. Cold water extracts fewer of the acidic and bitter compounds, so the result is sweet, smooth and low in perceived acidity — and considerably stronger than people expect, because it's a concentrate.
The brew
- Grind very coarse. Coarser than French press. Long steeps punish fine grounds and turn the result muddy and harsh.
- Combine 1:8. For a manageable batch, 125 g of coffee to 1 litre of cold water. Stir until every ground is wet — dry pockets float and contribute nothing.
- Steep 12–18 hours. On the counter is fine and slightly faster; in the fridge is slower and a touch cleaner. Past about 20 hours it starts going woody.
- Strain twice. Once through a mesh sieve to get the bulk out, then through a paper filter or cloth for clarity. Don't press or squeeze the grounds.
- Dilute to drink. Roughly 1:1 with water, milk or ice. Undiluted concentrate is about twice the strength of drip coffee — the usual reason a first cold brew feels like a mistake.
Where it goes wrong
- Forgetting to dilute. This is concentrate. Drinking it neat is roughly two coffees in one glass, which the caffeine calculator will happily confirm.
- Grinding too fine. Twelve hours of contact with fine grounds makes silty, bitter coffee.
- Steeping for days. "Longer is stronger" stops being true after about twenty hours and starts tasting like wet cardboard.
- Squeezing the filter. It pushes bitter fines straight into the batch you waited all night for.
Espresso
Nine bars of pressure, thirty seconds, and about a hundred ways to get it wrong. Espresso is the one method where equipment genuinely limits you — and where a decent grinder matters more than a decent machine.
The shot
- Dose 18 g into a clean, dry basket. Wet baskets clump and channel.
- Distribute, then tamp level. Even distribution matters more than tamp pressure. A crooked tamp guarantees a channelled shot no matter how hard you push.
- Pull for 36 g out in 25–30 seconds. That's the 1:2 ratio. Weigh the output — this is the one measurement that changes everything.
- Read the timing. Too fast and sour? Grind finer. Too slow and bitter? Grind coarser. Adjust grind first and leave everything else alone.
- Purge and wipe between shots. Old grounds in the group head taste exactly as old as they are.
Where it goes wrong
- Pre-ground coffee. Espresso needs grind adjustment in tiny increments. A bag of pre-ground can't be dialled in, ever.
- Chasing crema. Thick crema mostly signals fresh CO₂ and robusta content, not quality. Taste beats foam.
- Changing three things at once. Move the grind, pull again, taste. One variable at a time or you learn nothing.
- Coffee that's too fresh. Espresso is the one method that improves with a few days' rest after roasting — 5 to 12 days off roast pulls far better than day one.
Do the maths for your own kit
These guides use standard doses. Your mug, your brewer and your taste aren't standard — so run the numbers.
All seven methods, side by side
| Method | Grind | Ratio | Time | Cup character |
|---|---|---|---|---|
| Pour-over | Medium-fine | 1:16 | 3 min | Clean, bright, articulate |
| French press | Coarse | 1:15 | 4 min | Heavy, oily, full-bodied |
| AeroPress | Medium-fine | 1:14 | 90 sec | Clean and concentrated |
| Drip machine | Medium | 1:16 | 5 min | Balanced, hands-off |
| Moka pot | Fine | 1:10 | 5 min | Strong, syrupy, intense |
| Cold brew | Very coarse | 1:8 | 12–18 hr | Sweet, smooth, low acidity |
| Espresso | Very fine | 1:2 | 28 sec | Dense, concentrated, intense |
The four things that actually matter
Grind controls how fast water can get through the coffee. Finer means more surface area and faster extraction; coarser means slower. Every brewer has a range it works in, and being outside that range causes more bad coffee than anything else on this list.
Ratio is coffee to water by weight, and it's the difference between strong and weak — not roast level, not "boldness". Grams rather than spoons, because a tablespoon of dense light roast and a tablespoon of puffed-up dark roast differ by 10–15% in actual coffee.
Temperature wants to sit between about 195 and 205 °F. Cooler and you under-extract into sourness; boiling scorches and pulls bitterness. Off the boil and a thirty-second wait gets you there without a thermometer.
Time is really contact time, and each method has its own window. Longer isn't stronger past a point — it's just more of the bitter compounds that were meant to stay in the grounds.
Two failure modes cover nearly everything. Sour, thin, salty means under-extracted: grind finer, brew longer, use hotter water. Bitter, harsh, hollow means over-extracted: grind coarser, brew shorter, cool the water slightly. Change one variable at a time.
Common questions
Need, no. But it's the cheapest meaningful upgrade in coffee — a basic kitchen scale costs less than two bags and removes the largest source of inconsistency in your morning. Scoops vary by roast, by grind and by how you fill them. Grams don't.
By concentration, espresso and moka pot. By total caffeine in the drink, a large French press or a big mug of drip, because the serving is far bigger. "Strong" usually means one of two different things, which is why the caffeine calculator separates them out.
Filter methods are good from about day three and hit their stride between roughly day five and day twenty-one. Espresso prefers a few extra days of rest. Since we roast after you order, your bag arrives inside that window rather than months past it — the reasoning is on the Freshness Promise page.
Whole bean, if you own a grinder — ground coffee sheds most of its aromatics within about fifteen minutes. If you don't own one, buying ground is a perfectly reasonable trade; just buy smaller bags more often. Every one of our coffees comes both ways.
A brewed cup is around 98% water, so yes. Filtered water with some mineral content is ideal; distilled water actually makes flat, hollow coffee because minerals help pull flavour out. If your tap water tastes strongly of chlorine, a cheap filter jug will improve your coffee more than a new brewer would.
Shop all nine roasted-to-order coffees · Find the one that suits your brewer
Bean Reaper